• Why

    Unreliable Forecasts

    Managers told what they want to hear.

    Sales people who submit forecasts in CRM systems are psychologically biased towards presenting positive outcomes. Unreliable forecasts follow. There is a better way: switch forecasting from sellers to buyers.

  • What

    Interactive Decisioning

    Extending CRM systems to buyers.

    XCELD is a set of customisable Interactive Decisioning Tools that turn CRM systems into a platform where buyers can validate Deal Value and Close Date through ROI Modelling. This becomes a forecast managers can trust.

  • How

    Mutual Value Discovery

    Buyer and seller in pursuit of win-win.

    XCELD enables buyers and sellers to come together in Mutual Value Discovery workshops. This results in compelling Return On Investment (ROI) arguments that truly validate Deal Value and Close Date outcomes.

  • Who

    Ian H Smith

    XCELD Designer

    After initially training as a product designer in the plastics industry, I have spent the past 35+ years in challenging roles within the tech industry.


    I hold a Master's degree in Design Thinking. This inspires my work: applying a human-oriented approach to solving problems with empathy.

  • Next

    To arrange an online Discovery Workshop just enter your Name and Email below, and press Submit.